An industry leader with a proven track record in trademark protection.

Understanding Your Needs 

A trademark identifies products or services. It can consist of letters, illustrations, or other graphic symbols such as the product name. Whatever the industry, when you think of some of the world’s most recognizable trademarks, they have a robust trademark strategy in place that distinguishes their brand, product, or service from others.

Registering a trademark is important because it ensures that no one else uses a trademark that is too similar to yours, but it isn’t enough to just register your trademark. It’s important to ensure that the underlying trademark strategy is sound.

Adding Value

With an extensive roster of global corporates and multinationals across all industries, the Ehrlich Group creates the comprehensive trademark strategy for you, tackling all aspects of trademark prosecution and enforcement, helping you to identify strong and valid trademarks, slogans and domain names, securing their clearance, completing the registration processes in Israel and abroad, and overcoming any potential opposition or cancellation proceedings.


Here for You

Should you face challenging situations of trademark infringement, passing off, unjust enrichment, or unfair competition cases, you draw on the vast experience of the Group’s litigators who have represented clients at all levels of the Court system and before the Israel Trademarks Office, and successfully resolved these disputes. We also lead the fight against counterfeit goods using your trademark, handle any competition procedures between trademark applications pending at the Israeli Trademarks Office, and support clients who are looking to license out or transfer their trademark. 


As a valuable tool in your IP arsenal, whether you are looking to register, protect or enforce your trademark, get in touch and let us help you.


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    Contact US

    G. E. Ehrlich (1995) Ltd.
    Sky Tower, 13th Floor
    35 Hamasger Street
    6721407 Tel Aviv, Israel
    Tel.: +972-73-7919199
    Fax.: +972-73-7919100