Trademarks

A trademark identifies products or services. It can consist of letters, illustrations, or other graphic symbols such as the product name. Whatever the industry, when you think of some of the world’s most recognizable trademarks, they have a robust trademark strategy in place that distinguishes their brand, product, or service from others.

Registering a trademark is important because it ensures that no one else uses a trademark that is too similar to yours, but it isn’t enough to just register your trademark. It’s important to ensure that the underlying trademark strategy is sound.

Adding Value

With an extensive roster of global corporates and multinationals across all industries, the Ehrlich Group creates the comprehensive trademark strategy for you, tackling all aspects of trademark prosecution and enforcement, helping you to identify strong and valid trademarks, slogans and domain names, securing their clearance, completing the registration processes in Israel and abroad, and overcoming any potential opposition or cancellation proceedings.